‘Eclipse’ on smartphone sales in Corona era, sales fell 48% in June quarter

New Delhi Due to the lockdown due to Corona epidemic, there has been a great impact on the sale of smartphones. According to research firm Canalys, smartphone shipments fell 48 per cent to 17.3 million units in the June quarter. Canalis said that during this time smartphone companies and vendors had to face a lot of problems. During this time, where production also decreased, online and offline retailers were also refused to sell the phone.

Call from outside
However, due to lack of production in the first quarter, many companies sold phones from outside so that the demand remains there. Many Chinese companies are also involved in this. Canalis expert Madhumita Chaudhary said that there is still a stony path for recovery in the Indian smartphone market. The shortage of employees in companies affected production and at the same time sales could not catch much momentum.

Canalis stated that Apple was the least affected among the 10 top sellers as shipments in the second quarter of 2020 fell by 20% year-over-year to over 250,000. The seller has recently announced their plans to diversify their supply chain. In order to increase its investment in India, it is advancing its major partners Foxconn and Wistron.

“Sellers are giving the message of‘ Made in India ’to consumers and are eager to present their brand as‘ Bharat-Pratham ’. Samsung, Nokia, or even Apple are hardly price-competitive, ”said Canalis research analyst Advait Mardikar.

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